Make America Love Again – our project coming good against the odds in the Vegas Movie Awards- a veritable David against Goliath?


The story of David and Goliath is often misinterpreted, it is interpreted as the underdog winning against overwhelming force. Well actually David had a lot going for him. The slingshot was the latest technology, a devastating and accurate weapon. David was flexible, could move around and be creative. Goliath on the other hand was excessively tall, maybe had double vision and was weighed down by heavy armour. He was stuck in an old way of fighting and he needed David within sword range. NO WAY David was falling for that!

The moral of the story is that the new, the creative and the bold can win. Flexible creative thought, new ideas and a willingness to experiment can win out against brute force and apparently immovable objects. Remember the fall of the Soviet Union? Marcos? Franco? Dictatorships – cultural and political do end. We can and must question and re-evaluate old ideas. This does not mean automatic rejection of the old – thats’ kids stuff! – but reminding ourselves how they were reached and asking if they still have value. WE have reached the finals of #vegasmovieawards against the odds. We can hit the sweet spot and win!! Thanks to Malcolm Gladwell for inspiration